Due to continuous growth of production volumes and customer markets label printing innovations have been intensively establishing over the last years. Having a hard time to bring in client attention manufacturers thoroughly style appealing item labels for freshly produced and existing items.
Item labels are essentially pieces of paper, plastic, material or other material containing textual or graphic details about an item. Product labels inform the consumers of the nature of a product specifying product and maker information, production and expiration dates, ingredients, client assistance information and any other data which the manufacturer considers appropriate and essential to offer. Item labels have a set of essential functions and serve for:
Product identification
which includes item info and brand identity components, such as colors, font styles, logos, and so on;
Packaging or sealing of a product
Particular product labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function supplying details and a protective seal for extra security;
Publicity and market promo
Item labels can increase or decrease product popularity. That is why item labels are thoroughly developed to suit the target audiences.
Evidence of an item credibility
Elaborate and hi-tech product labels including holographic images, barcodes, DataDot technologies and other graphic, chemical and optical elements ensure protection against imitations;
Regulatory compliance
Apart from optional qualities there is a number of official requirements set in relation to item labels by relevant laws and guidelines according to the kind of item. Therefore, inning accordance with basic practice, food labels need to include accurate information on the native land, manufacturer, active ingredients, nutritive homes, production date and life span of a product.
Label printing innovations differ according to label style, colors, products, needed output along with readily available budget. The following printing approaches are frequently used for label printing:
Balanced out printing (lithography)– a traditional premium and relatively inexpensive label printing approach frequently utilized for a big-volume production in which images are moved from metal or polymer plates to rubber blankets and then to the printed surface area. The lengthy set-up procedure makes offset label printing technique unsuitable for rush orders;
Digital printing– a label printing method comparable to offset printing where electrostatic rollers are used instead of printing plates. Unlike balanced out printing digital label printing method is utilized for short-run and quickly changing orders;
Flexographic printing – a flexible label printing service for quick printing, appropriate for a broad spectrum of products and identified with a high runnability particularly in case of big solid areas. Flexography ends up being really cost-effective when used in mass production;
Gravure printing– a special high-speed label printing approach for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the needed measurements. Gravure printing enables special printing effects such as metallic elements. This label printing technique is characterized with an extraordinary quality however can only be economically practical if utilized for high-volume production due to high expense of printing cylinders;
Silk-screen printing – a label printing approach allowing to produce tactile texturized images;
Relief printing– a printing approach allowing for an in-depth elaboration of images, excellent for creation of brilliant vibrant and sharp pictures.
Label materials and product labels printing methods depend considerably on the nature of products, order volume and set budget. The existing variety of printing means enables finding the best value for cash solution.